He continues the statement by saying that it means the per-hour value multiplied by the number of 'expected' hours plus the terminal value that is perceived by customers in ownership. GTA Publisher Believes Video Games Should Be Priced by the HourĪccording to Zelnick's recent statement, the CEO stated that in terms of the pricing of any entertainment property, the algorithm is the value of the entertainment usage. Despite this philosophy being not exactly viable in the current market, he still stated that Grand Theft Auto is one of the best values in the present market regarding its pricing.Īlso Read: 10 Years After GTA 5 Release, Rockstar Games Confirms GTA 6 Trailer For December 2023 The CEO told his investors about his pricing philosophy for games. Strauss Zelnick was paid $42.1 million in FY 2023. Given the current pricing of video games, the length of a title can serve as a decent pricing point, as the CEO says. According to Take-Two's CEO Strauss Zelnick, games are underpriced. However, the CEO of Take-Two had something interesting to share regarding how the pricing of a video game should ideally work. With GTA 6's recent announcements, Rockstar and its parent company Take-Two are garnering a lot of attention across the globe.
